About the Author

Neale S. Godfrey is an acknowledged expert on family and children’s finances who has been in the financial field for more than 30 years.  Early in her career, Neale became one of the first female executives at The Chase Manhattan Bank.  Later, she became the president of The First Women’s Bank and founder of The First Children’s Bank.

In 1989, Neale formed her own company, Children’s Financial Network, Inc. whose mission is to educate children and their parents about money.  Neale is the author of 17 books that deal with money, life skills, and value issues.

Her groundbreaking book, Money Doesn’t Grow on Trees: a Parent’s Guide to Raising Financially Responsible Children, hit #1 on The New York Times Best Sellers list.  Neale was also a syndicated columnist for the Associated Press and has published countless articles in newspapers and magazines throughout the country.

Her latest educational program, LIFE, Inc.: The Ultimate Career Guide for Young People, consists of the Career Guide Book, Teacher’s Guide, Student Journal, and website.  This program, sponsored by the Deloitte Foundation, is reaching hundreds of thousands of students through such organizations as the United States Army, The National Guard, the National Urban League, YWCA, the Bureau of Indian Education, FCCLA, DECA, ASPIRA, etc.

Neale has often appeared as a financial expert on programs such as: The Oprah Winfrey Show, Good Morning America, Today, CNBC, and CNN.  She is also Nickelodeon’s financial expert on NickJr.com.

Neale has been honored with awards such as: Woman of the Year, Banker of the Year, Child Advocate of the Year, Best 50 Women in Business in New Jersey, and the Femme Award from UNIFEM.  Neale was also named National Winner of the Ascendency Award for Business Women.

Neale lives in Chester, New Jersey and is the proud mother of two children . . . and an even prouder grandma!

August 23, 2013

If every gas-heated home were properly caulked and weather-stripped, enough natural gas would be saved each year to heat another 4 million homes.

August 22, 2013
Do you want some new clothes for this back to school season? Try trading unwanted clothes with a friend or sibling. You’ll each get a new wardrobe while saving money and keeping clothes out of our landfills.

For Adults

  • Money Doesn’t Grow on Trees:
    A Parent’s Guide to Raising Financially
    Responsible Children
  • Money Still Doesn’t Grow on Trees: A Parent’s Guide to Raising Financially Responsible Teenagers and Young Adults
  • A Penny Saved: Teaching Your Children the Values and Life Skills They Will Need to Live in the Real World
  • Making Change: A Woman’s Guide to Designing Her Financial Future
  • Mom, Inc.: Taking Your Work Skills Home

For Children

  • Neale S. Godfrey’s Ultimate Kids’ Money Book
  • LIFE, Inc.: The Ultimate Career Guide for Young People
  • Why Money Was Invented
  • Here’s the Scoop: Follow an Ice Cream Cone Around the World
  • A Money Adventure: Earning, Saving, Spending, Sharing
  • From Beads to Bank Notes: The Story of Money
  • Check It Out: The Book About Banking
  • Taking Stock: The World of Business